12/10 2009
Every part of the iPhone is built for power, style and function. Most importantly, users love to use their iPhones. They love to talk about their iPhones. They love buying cases and add-ons for their devices and defending their choice in mobile phone to naysayers. They will even eagerly wait in line for hours to pay Apple for the privilege of owning one. But for all of the reasons that that is pleasurable to use an iPhone, one fact remains true about how the phone became the powerhouse it is today: the iPhone’s killer app is the App Store.

- Marketing iPhone Apps.

Turned my section in last week but this idea really stuck with me.

(via ranajune)